Craft Fair Season
I spent last weekend at a craft fair. I don't 'do' craft fairs. I have found in the past that the costs involved often exceed the profits realized especially if you factor in the time spent. This time a persuasive argument was made. At a small table nestled between several potters and the on-site cafe my 76 year old author of a children's chapter book on cats charmed the crowd. Sales were well beyond my expectations and hers.
9 Lives by Lenore Hellum contains nine stories as dreamed by the resident white cat Pookie. Based on the cats she has owned, Lenore was able to let her imagination run and take their lives to places they never imagined in real life. The idea for the book came from a painting by Charlotte Campbell of a white cat on a magic carpet. The book is full of humour and insights not usually found in a children's book and thus we found adults buying the book with no intention of giving it to anyone but themselves.
In fact, we had several buyers who had the book dedicated to sons and daughters in their 40's as well as a number of people who had the book dedicated to their cats.
Would I do it again? If the conditions were as favourable as these, you bet!
Labels: craft fairs, marketing ideas
