Who Buys Books and Why

Twenty-five percent of people responding to a recent survey confirmed that the last book they read was one recommended by a friend. This percentage rises to over 33% among people under 35. Seven percent were influenced entirely by cover design but that's another discussion.

This is a further confirmation that together with reading another book by a favourite author, word of mouth is one of the strongest forces propelling book sales today.

So go for it - tell a friend, tell your mother, tell a librarian or tell a minister [either kind] and see how far the ripples from your book recommendation take it. You have the power~!